For Toki Whisky, the How to Highball activation brought hospitality professionals together at Yuzu in The Hague for an afternoon dedicated to Japanese whisky and Highball culture.
Through masterclasses, tastings and demonstrations, the event explored the heritage and precision behind the Japanese Highball alongside crystal-clear ice, modern techniques and contemporary interpretations of this iconic serve.
Client
House of Suntory / Toki Whisky
Services
Content Creation & Production
Barrelproof was asked to capture the activation and translate the experience into engaging social media content for Toki Whisky.
Our focus was to document more than just the event itself. We wanted to capture the people, craftsmanship, details and atmosphere that made the day special—from the precision of building a Japanese Highball to the interaction between bartenders, speakers and guests.
Barrelproof created a series of photography and video assets that brought the How to Highball experience to life beyond the event.
The final content combines product, technique, education and atmosphere, providing Toki Whisky with authentic social media assets that showcase both the craftsmanship behind the Japanese Highball and its relevance within today’s bartender community.
A live trade activation transformed into content with a longer lifespan—extending the story, energy and impact of the event well beyond Yuzu.
We design bold, drink-forward campaigns that push boundaries and spark curiosity. From concept to execution, each idea is tailored to stand out and make an impact.
