From building the foundation to executing the tactics. We’re here to help you get the most value out of your brand. That’s a promise. Check out how we can position, shape and build your brand.
Explore our unique Barrelproof Lab in RTM.
Experiment. Educate. Inspire.
We opened Barrelproof LAB because we missed having a truly creative location — a place where ideas, craftsmanship, and experience could come together. The LAB is our answer to that: a dedicated space to experiment, educate, and inspire. Here we develop new cocktail concepts, host trainings and tastings, create content, and collaborate with brands and bartenders to push the boundaries of what a great drinking experience can be.
Built for Brands, Bars & Bartenders
What makes Barrelproof LAB truly unique is that everything here is tailor-made — built around the needs of brands, bars, and bartenders. It’s not just a studio or a bar; it’s a creative environment where ideas turn into experiences.
In the LAB, we develop new recipes, craft brand content, host brainstorms and presentations, and bring together professionals from across the industry. Every session is customized to tell a brand’s story in the most authentic and engaging way. It’s where creativity meets craftsmanship — a place designed to inspire and elevate the world of drinks.
Partners we work with
For our events, masterclasses and workshops we work with the best brands in the industry – as your venture deserves.
