Barrelproof is a creative cocktail agency that elevates brands and bars through consultancy, menu creation, events, and premium wholesale. With expertise rooted in hospitality, we craft experiences that connect, inspire, and leave a lasting impression.
25 years of knowledge, bottled into experience.
From Brand Vision to Bar Execution
For over 25 years, Barrelproof has stood at the crossroads of brands and bars. We know how to translate a brand’s vision into real-life experiences that resonate with guests and drive results. At the same time, we understand the challenges behind the bar — from workflow and training to menu creation and profitability.
By bridging both worlds, we create tailored strategies, unforgettable serves, and impactful activations that elevate a brand’s presence while making a bar’s life easier. Our network, creativity, and hands-on experience ensure that every collaboration feels authentic, efficient, and memorable.
With Barrelproof, brands grow stronger and bars thrive.
Decades of Expertise, Innovation and Impact
Barrelproof brings over a decade of proven experience in shaping cocktail culture and brand activations in the Netherlands. We established and operated Dr. Rotterdam, one of the most influential cocktail bars of the last decade, and launched the country’s first cocktail boutique—a one-stop destination for consumers to access niche spirits, professional tools, and specialist cocktail literature.
Through a series of innovative labels, we successfully activated and positioned brands in the market. With the Gin Tonic Club, we built momentum behind one of the industry’s fastest-growing categories. With Liquid Monsters, we created a unique on-location concept that introduced younger audiences to flavor and creativity in an engaging and educational way.
These ventures reflect our ability to connect brands with consumers through relevant, impactful experiences. Together, they form the foundation of what Barrelproof is today: a trusted partner for building brand value in the world of drinks.
