For generations, Chocomel has been the iconic chocolate drink of the Netherlands and beyond. Known for its rich, creamy taste and premium quality, the brand has become a household favorite enjoyed both hot and cold. With a strong heritage and a loyal following, Chocomel continues to connect with consumers by delivering indulgence, comfort, and moments of enjoyment in every sip.
Chocomel Innovation Program
Client
FrieslandCampina via Insight Company
Services
Consulting on flavor strategy
What we've been asked to do
Our brief was clear: take the iconic taste of Chocomel and explore new, unexpected directions with a cocktail mindset. We set out to create innovative flavor combinations that challenge conventions—think smoky spices, umami twists, herbal infusions, or even a touch of salinity. The goal: to craft irresistible drinks that span from low-ABV creations to bold non-alcoholic innovations.
The end result
The project delivered exactly what Chocomel was looking for: fresh inspiration and a new perspective on how their iconic product can be enjoyed. By exploring bold and unexpected flavor directions, we showed how Chocomel can play a role in both everyday and special drinking moments—ranging from refined non-alcoholic serves to innovative cocktail-style creations.
The client was highly satisfied, gaining new insights into the versatility of their product and discovering inspirational combinations that open doors to different occasions, audiences, and brand experiences.
Want something just as cool?
We design bold, drink-forward campaigns that push boundaries and spark curiosity. From concept to execution, each idea is tailored to stand out and make an impact. We design bold, drink-forward campaigns that push boundaries and spark curiosity among everyone. From concept to execution, each idea is tailored to stand out and make an impact. We design bold, drink-forward campaigns that push boundaries.
